For generations of immigrants, the Lower East Side is where it all began. For a new generation of emerging artists and innovative merchants, the LES is where it's beginning - again.

The potato sacks of yester-year and that same entrepreneurial spirit have paved the way for some of today's most popular restaurants and boutiques in New York. The neighborhood so passionately sought for its amazing bargains, has become one of the top destinations for fashion, dining, theatre and nightlife.